2025 Report
Scale of AI Adoption Among Retail Media Advertisers
Based on data from 4,000+ advertisers, identify where AI-driven campaign levers are gaining momentum
In this report you will find:
Detailed AI adoption insights across 4,000+ advertisers and 30,000+ campaigns
A clear look at how advertisers approach retail media strategy across key campaign levers such as bidding, product selection and keyword targeting.
Data segmented and analyzed by Marketplace vs. Multi-brand Retailers, and by Established vs. Emerging Brands
