2025 Report
Scale of AI Adoption Among Retail Media Advertisers
Based on data from 4,000+ advertisers, identify where AI-driven campaign levers are gaining momentum.
What is inside
In this report you will find:
Detailed AI adoption insights
across 4,000+ advertisers and 30,000+ campaigns
RETAIL MEDIA STRATEGY
A clear look at how advertisers approach retail media strategy across key campaign levers such as bidding, product selection and keyword targeting.
Deep data analysis
Data segmented and analyzed by Marketplace vs. Multi-brand retailers, and by Established vs. Emerging brands
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AI-Driven Levers
Campaign Pacing
Optimization Suggestion
AI-Powered Bidding
Product Selection
Keyword Targeting
Flexi Campaigns
