playbook

A Playbook To Unlock New Advertiser Demand

Learn how to turn passive merchants into active advertisers.

What is inside

Inside this playbook you will find how to:
Diagnose demand issues

in your RMN by identifying high-GMV categories with low ad fill rates

Convert passive merchants

into active advertisers using competitor FOMO, growth potential, and unmet shopper demand messaging

Set up scalable acquisition workflows

with AI-powered outreach

Osmos resources

Explore our retail media playbooks, reports and guides built for retailer monetisation teams, with practical and data-backed insights.

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"Improve Your Ad Fill Rate" ebook cover in purple
Internal Demand Generation
Advertiser Acquisition Programs
Merchant Cohort Targeting
Demand Gap Diagnosis
Messaging Frameworks