Improve Your Ad Fill Rate A Playbook To Unlock New Advertiser Demand

Learn how to turn passive merchants
into active advertisers

Inside this playbook you will find how to:
Diagnose demand issues in your RMN by identifying high-GMV categories with low ad fill rates
Convert passive merchants into active advertisers using competitor FOMO, growth potential, and unmet shopper demand messaging
Set up scalable acquisition workflows with AI-powered outreach
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Internal Demand Generation

Advertiser Acquisition Programs

Merchant Cohort Targeting

Demand Gap Diagnosis

Messaging Frameworks