Ad Revenue Growth
Sponsored Ad Formats in Retail Media: The Operator's 5-Type Playbook (2026)
Sponsored ad formats in retail media split into five operator-relevant categories: Sponsored Products, Sponsored Display, Sponsored Video, Offsite (DSP), and In-Store / DOOH. Each format carries a different revenue profile, implementation cost, and measurement maturity — and the order in which a retailer or marketplace launches them determines how much revenue per advertiser dollar the network captures.