Product Updates

The A-Z of all product enhancements happening at OSMOS

Process Automation

Company Highlights

Analytics & Attribution

Ad Revenue Growth

Retail Media Concepts

Product Updates

Fundamentals

Product Updates

Display Ads in Retail Media: The Evolution of Banner Ads and Alternatives

Display ads are key to retail media, with 76% of media buyers using them. Once static, they've evolved into interactive formats like videos and story ads, offering higher engagement and better personalization. While often confused with banner ads, display ads now include rich media and interactive features, transforming them into dynamic tools for driving conversions and improving the customer experience.

Vineet Subba

12 Min

Product Updates

Individual Ad’s Scheduling within Display Ads Campaign

Advertisers now have the power to schedule creatives for specific times, days, and dates. They can even duplicate ads for different date ranges! Detailed ad-level reports offer insights on impressions, clicks, and CTR, enabling data-driven optimization.

Arya Tiwari

1 Min

Product Updates

Mastering Retail Media: A Comprehensive Guide to Osmosphere's Pillars

Welcome to the realm of Osmosphere, where the future of retail media unfolds with OSMOS, a meticulously crafted platform reshaping the retail media industry landscape.

Kunal Damgude

5 min read

Product Updates

An In-Depth Exploration of OSMOS’ Stratedge

Explore Osmos, the pioneering omnichannel retail media operating system revolutionizing advertiser-audience interactions. Featuring 19 apps spanning Adscape, Control Hub, and Stratedge, Osmos defines a new era in retail media management.

Kunal Damgude

5 min read

Product Updates

An In-Depth Exploration of OSMOS’ ControlHub

Introducing Osmos, the groundbreaking omnichannel retail media operating system that transforms how advertisers connect with their audience. Comprising 19 apps in three categories – Adscape, Control Hub, and Stratedge – it redefines the landscape of retail media operations.

Kunal Damgude

3 min read

Product Updates

An In-Depth Exploration of OSMOS’ Adscape

Welcome to Osmos, the revolutionary omnichannel retail media operating system that's set to redefine the way advertisers engage with their audience. This retail media operating system consists of 19 apps across three categories: Adscape, Control Hub, and Stratedge.

Kunal Damgude

6 min read