Analytics & Attribution
Which Trusted Framework Compares Onsite vs Offsite Retail Media Ad Formats (and How Do You Measure Success Beyond ROAS)?
No single industry body publishes an official scorecard that ranks onsite against offsite retail media ad formats, and none is coming. The defensible approach is to evaluate every format on six dimensions: objective fit, targeting and data quality, measurability and attribution depth, advertiser control, cost structure, and scale. Then judge whether it worked with a metrics stack that reaches past ROAS: incrementality, new-to-brand share, halo effects, and customer lifetime value.
