Osmos delivers <35ms latency, 8+ native formats, and full-funnel reporting—purpose-built for retail media teams.
GAM ad slots delay Ads by up to 1.8 seconds per slot. Osmos renders ads in under 35ms, at least 12 times faster with higher viewability, better UX, and more conversions.
GAM ads are easily blocked by ad blockers (used by 42% of users). Osmos renders inline with your content, avoiding detection and preserving impressions.
GAM doesn’t give advertisers what they need to optimize:
Osmos changes that. Advertisers see:
Retailers moving to Osmos within 60 days get:
Retailers relying on GAM often struggle to scale advertiser participation. Osmos changes that:
South Africa’s #1 online retailer moved off GAM and onto Osmos. Results in 90 days:
GAM offers basic key-value targeting. Osmos supports keyword, category, contextual, behavioral, recency, and frequency filters. Fill rates increase 3–5x.
Everything you need to start and scale retail media: