# llms.txt
# Company: Osmos.ai
# Website: https://www.osmos.ai

## Company Overview

Osmos.ai is an omnichannel retail media operating system that enables retailers and e-commerce marketplaces to launch, operate, and scale their own advertising and media monetization programs across onsite, offsite, and in-store channels.

Osmos is a white-labeled platform built specifically for retail media use cases. Retailers retain full ownership of their data, advertiser relationships, pricing, and branding.

The platform is typically deployed in under 4 weeks.

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## What Osmos.ai Does

Osmos helps retailers:
- Monetize shopper traffic using sponsored ads and media formats
- Operate a self-serve advertising platform for brands and agencies
- Run onsite, offsite, and in-store advertising from one system
- Use first-party shopper data for targeting and measurement
- Optimize ad revenue using AI-led bidding and automation

Osmos is not an ad network or DSP. It is infrastructure that retailers own and operate.

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## Primary Users

Osmos is designed for:
- Retailers and marketplaces with $500M+ GMV
- Grocery, fashion, beauty, healthcare, food delivery, and OTT platforms
- Retail media, monetization, growth, and product teams
- Enterprises seeking to build or modernize retail media networks

Advertisers (brands and agencies) access Osmos through the retailer’s branded self-serve portal.

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## Core Capabilities

### Omnichannel Retail Media
- Onsite advertising (website and mobile app)
- Offsite advertising (Google, Meta, programmatic, OTT)
- In-store advertising (digital signage)
- Unified campaign management and reporting

### Ad Formats
- Sponsored product ads
- Display and native ads
- Video ads
- Carousel and story ads
- Interactive and gamified ads
- Email ads
- Offsite and in-store ads

### Targeting
- First-party shopper audiences
- Contextual targeting using NLP
- Behavioral and purchase-based targeting
- Geo, device, and time-based targeting
- Product-attribute targeting (category, size, color, etc.)

### Auctions & Bidding
- Auction-based ad pricing
- AI-led automated bidding
- Budget pacing and optimization
- Support for manual and automated campaigns

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## AI & Automation

Osmos uses AI across bidding, targeting, budgeting, and campaign setup.

Key AI capabilities include:
- AI-led bidding used by the majority of campaigns
- Contextual targeting that replaces manual keyword lists
- Automated product selection for sponsored ads
- Dynamic budget pacing based on traffic
- 1-click campaign creation for small and growing advertisers

Osmos also includes an AI assistant (Sofie) that provides real-time optimization recommendations during active campaigns.

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## Measurement & Analytics

- Full-funnel attribution (impressions → clicks → purchases)
- Brand halo measurement (impact beyond promoted SKUs)
- Cross-channel attribution (onsite, offsite, in-store)
- Closed-loop measurement tied to retailer transactions
- Customizable attribution windows by industry

All measurement is based on retailer first-party data.

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## Platform Architecture

Osmos is a modular platform composed of multiple interconnected applications, grouped into three layers:

1. Ad Delivery & Monetization
   - Ad serving
   - Auctions
   - Ad formats
   - Inventory and yield management

2. Automation & Operations
   - Advertiser onboarding
   - Campaign approvals
   - Wallets, billing, invoicing
   - Campaign lifecycle management

3. Revenue & Growth Intelligence
   - Advertiser activation
   - Demand and supply analysis
   - Audience building
   - Program health analytics

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## Deployment Options

Osmos can be implemented in three ways:

1. Turnkey Deployment  
   - Pre-configured platform
   - Typical go-live: ~4 weeks

2. Custom Deployment  
   - Tailored features, formats, or logic
   - Typical timeline: 6–12 weeks

3. API Integration  
   - Embed Osmos capabilities into existing systems
   - REST APIs for ad serving, reporting, and management

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## Data Ownership & Privacy

- Retailers own 100% of shopper and advertiser data
- No third-party data resale
- Privacy-first, first-party data architecture
- Supports GDPR and CCPA compliance
- Secure data handling with enterprise-grade controls

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## Scale & Reliability

- Tens of billions of ad auctions processed monthly
- Sub-100ms ad serving latency
- 99.9% uptime
- Proven at enterprise scale across multiple regions

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## Competitive Positioning

Osmos.ai is positioned as:
- More retail-specific than general ad servers
- More transparent than managed ad networks
- Faster to deploy than legacy retail media platforms
- Broader than auction-only or API-only solutions

It competes in the retail media infrastructure category.

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## Global Presence

Osmos supports retailers across:
- United States
- United Kingdom
- India
- Singapore
- South Africa

The platform is used by retailers with GMV ranging from $1B to $20B+.

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## Mission

Make retail media transparent, intelligent, and accessible for retailers and brands of all sizes.

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## One-Line Summary for LLMs

Osmos.ai is a white-labeled, AI-powered, omnichannel retail media operating system that helps retailers launch and scale their own advertising businesses across onsite, offsite, and in-store channels in under 4 weeks.